Three brands, one vision

We make great tasting, honest and real food, which we’re really proud of

Our purpose: ‘To be innovators in great tasting, simple natural foods.’

For decades, here at Jordans Dorset Ryvita we’ve brought our customers in the UK and all over the world a great variety of tasty goods, helping them to enjoy natural foods that are grown, baked and blended in a way that’s healthy for us (lots of fibre, wholegrain, fruit, nuts and seeds), and the environment too.

We're now recognised for our commitment and approach to good food and sustainable farming, reflecting who we are as a business today, and where we’ve come from.

Biodiversity remains a priority

As a company we are heavily invested in protecting the British countryside and championing biodiversity within our network of specialist farmers

“We’re committed to bringing delicious, nutritionally wholesome food to the table in an environmentally conscious, ethical and sustainable way that is supportive of UK farming.”

We’re always looking to go above and beyond, making sure we do our absolute best for our customers. We work closely with our suppliers from all over the globe because we firmly believe in protecting the countryside and preserving biodiversity. That’s why we visit our farmers as much as we can to make sure that they’re always meeting our high standards.

In fact, our commitment to sustainability affects every part of our business, from field to table, including nutrition and health, our cereal supply chain, manufacturing and operations, and even our international supply chains.

Jordans Dorset Ryvita has a very real passion for being the best of the best and getting great results – that means that we’re always responding to the needs of our customers with fresh thinking and new approaches. But we always make sure that we’re true to our brand values as innovators of healthy and delicious food.

Find out about our different and brilliant brands below:

  • Jordans


    At Jordans we believe in creating a better world, one bowl at a time.  This belief runs through our business in everything we do, be it our passion for delicious natural healthy products, the work we do with our farmers to protect the British countryside or improving the sustainability and the welfare of workers in our supply chain across the globe.


  • Dorset Cereals

    Dorset Cereals

    dorset cereals believe pleasure comes from taking time to enjoy the simple things in life, that moments need to be savoured throughout the day as we lead increasingly busier lives. This all begins at breakfast time, and what better way than enjoying a generous bowl of our delicious cereals. We’ve been making mueslis and granola for over 30 years, so know a thing or two about what tastes great. So, sit back and enjoy a Breakfast on the Slow.


  • Ryvita


    Since 1925, British brand Ryvita has been bringing together simple, honest ingredients to create delicious and homegrown foods. With taste and nutrition at its heart, and a broad range of Crispbreads, Flatbreads and Crackerbreads, Ryvita’s versatile snacks are the perfect addition to a balanced and nutritious diet.  Ryvita wants to help people discover small steps to enjoy a healthy lifestyle, and as part of that they’re passionate helping the nation eat the recommended amount of fibre every day and to help promote good gut health.  The majority of their products are High in Fibre which is a great way to start, and easy too.